The Digital Mind

          When people look at your Instagram, what is their impression of you? Or, what about when people look at your Twitter? How are people perceiving you based on the things you put on social media and are those perceptions consistent? If you weren't entirely sure and you answered no to the latter, then we need to talk about personal branding.        Personal branding is the intentional effort you put into your public platforms in order to build a certain perception of yourself for your audience. A personal brand allows people to identify you better, allowing you to be more visible online, which in turn improves networking in the digital world. This can open up a world of opportunities, and I say this based on my own experience. Building a personal brand is what helped me secure the job I have now! Despite personal branding being centered around curating your online image, it doesn't mean you say goodbye to authenticity. The goa...

    Utilizing the psychology of digital marketing to better the company's branding and raise sales sounds ideal, but how would one go about doing so? Especially if they do not have a background in psychology. The solution is Google Scholar, an academic search engine that already has a ton of resources ready to go!      In my previous blog post, I briefly talked about refining Google searches and utilizing Google Scholar to find research articles that pertain to psychology in digital marketing. In today's blog post, I am going to go more in-depth about how Google Scholar has made finding quality research articles so much easier than it used to be . Google Scholar has made academic papers more readily available and easily discoverable. Personally,  Google Scholar is my number one go to when I need to quickly find a research article simply because it lets me find full text or metadata of scholarly literature among many publishing formats. It is easy and famil...

     What if you could tap into people's thoughts and influence them to buy your product? Now, what if you could combine the power to do that with today's technology?      In today's blog post, I decided to write about how psychology and digital marketing go hand in hand. As a college student majoring in Psychology, I plan to go into the digital marketing field after I graduate. Oftentimes when people hear that I am a psychology major with a concentration in mental health, their first thought is that I plan to become a therapist - and they are not wrong! I do want to work in the counseling field after I receive my Masters degree in Social Work, however, before doing so, I would love to go into marketing. Many people may argue that a Bachelor's degree in Psychology is not flexible, but I disagree; Psychology is a writing intensive major that focuses on the study of the mind and behavior. This opens up opportunities to multiple career paths, a few being, lab ...

Welcome, m y name is Jessica Lim. I am a student at Stockton University, studying psychology with a concentration in mental health (expected to graduate in May 2021). I am an attentive, adaptable and resilient individual offering over three years as Shift Leader for Tropical Smoothie Cafe . Being shift leader, I am focused and skilled in employee oversight, mentoring and making process improvements. I am capable of managing a team with proactive approach and conscientious attention on day-to-day needs. Additionally, I am trusted to positively represent Amazon as well as Riddle & Bloom by being well-versed and knowledgeable in all products. I am an outgoing and reliable Brand Ambassador with experience in promoting products to college students. Working for Riddle & Bloom has given me the opportunity to be able to express myself creatively whilst effectively communicating and engaging customers about Amazon’s products and current promotions. I plan on using this blog to showcas...